Pepsi Pays Tribute to Its Musical Icons for The X Factor

The article can be found at brandchannel

In honor of its season sponsorship of The X Factor on FOX, which the New York Times reports “fell short” in the ratings department for its Wednesday night debut, Pepsi’s new commercial during the series premiere.

Pepsi’s spot pays homage to the artists and performers in its advertising campaigns: Britney Spears, Michael Jackson, Kanye West, Mariah Carey, and Ray Charles. The theme: “Pepsi’s music heritage continues. Who’s next?”