Canada’s TWIST Sport Conditioning selected by China Olympic Committee
Contract includes training and rehabilitation services for Rio 2016 Summer Olympics, 2017 China National Games and 2018 Winter Olympics
VANCOUVER, B.C., April 19, 2016 - Industry leading professional sports performance organization, TWIST Sport Conditioning, has been invited by the China Olympic Committee to lead the Performance Training and Rehabilitation for China athletes leading into the Summer Olympics (Rio de Janeiro, Brazil; August 5-21, 2016), the China National Games (Tianjin, China; 2017), and the Winter Olympics (PyeongChang, South Korea; 2018).
Since 1999, TWIST Sport Conditioning has used innovative training philosophies and award-winning global education to change the way athletes train. The company’s performance-driven methodologies have also led the fitness industry into a movement towards “functional fitness” training. Recognized for pioneering exercise methodologies available in live and digital industry certification and franchised training facilities that have advanced dozens of new sport performance principles, TWIST’s international demand is further heightened with experience coaching over 1,000 professional and Olympic athletes.
TWIST has immediately deployed some of its top Performance Coaches, Physical Therapists, Corrective Exercise Specialists and Education Director to the Olympic Training Center in Beijing where they are coaching and rehabilitating gold medalists and specific teams, while teaching and guiding Chinese coaches who work with teams.
The immediate mandate is to rehab and train top summer sport athletes heading to the Rio Olympics in August.
TWIST is also helping to prepare and develop athletes and teams for the China National Games in 2017 and the 2018 Winter Olympics in South Korea. Increasing importance is being placed on Long Term Athlete Development Programs for the 2022 Winter Olympics hosted by China.
With digital and live education programs available in 30 countries, TWIST Sport Conditioning is well suited to produce customized education curriculums to mentor and educate Chinese Performance Coaches, Physical Therapists and Corrective Exercise Specialists on leading methods and best practices to train and rehab China Olympic athletes. TWIST’s systematized Long Term Coach Development programs are currently utilized to scale world-class coaching inside the franchised TWIST Sport Conditioning Centers, allowing them to readily extend expertise internationally ensuring a consistent philosophy and continuity in quality.
“Our performance specialists are passionate about helping all levels of people restore, build and succeed – whether they are 8 or 80 years old, elite athletes or not. But elite performance training is at the core of our business and this unique opportunity to work with the China Government and help lead the highest levels of sport performance is an incredibly natural fit,” says TWIST Sport Conditioning Founder & CEO Peter Twist. “One week in, my team's approach is already well differentiated. This is what we are all passionate about, and we look forward to coaching, treating, motivating and teaching at our highest ability to make a strong positive impact on the gifted athletes and their coaches, sport science staff and trainers”.
ABOUT TWIST SPORT CONDITIONING
Headquartered in Vancouver, Canada, TWIST Sport Conditioning is a world leader in the creation of athletic training styles, developing elite athletes, operating sport camps and training facilities, and packaging systematized teaching systems that share their cutting edge sport performance and functional training methods in over 30 countries through Master Teachers and digital certifications. Through it’s franchised sport performance centers, the organization has coached over 1,000 professional athletes and thousands of national, collegiate and high school athletes. . TWIST was founded by Peter Twist, an international sport science researcher, published author and educator who coached full time in the NHL for 11 years, has spent 20 years developing world class athletes and delivering training and wellness methods for athletes, active adults, youth and industry trainers, is a 2015 USA Fitness Hall of Fame inductee and has been awarded the 2010 IDEA Program Director of the Year and 2013 IDEA Fitness Inspiration Award. For more information, visit www.twistsportconditioning.com Twitter: @twistsport
For media enquiries and interviews, contact Nicole Porter at SHIFT WELLNESS AGENCY, Tel: 604.617.7289, firstname.lastname@example.org or Teresa Wong at SHIFT WELLNESS AGENCY, Tel: 778.321.3697, email@example.com.